www: 97e4dfaf: Keyword and snippet optimizations for se...

caseyho at pidgin.im caseyho at pidgin.im
Thu Dec 4 06:40:35 EST 2008


-----------------------------------------------------------------
Revision: 97e4dfaf01d97be5d3baa76523901adc3eb57ac7
Ancestor: a899730e1f477e51a6b234a2e404ff3dd103057e
Author: caseyho at pidgin.im
Date: 2008-12-04T11:35:28
Branch: im.pidgin.www
URL: http://d.pidgin.im/viewmtn/revision/info/97e4dfaf01d97be5d3baa76523901adc3eb57ac7

Modified files:
        htdocs/about/index.php htdocs/download/index.php
        htdocs/index.php inc/header.inc

ChangeLog: 

Keyword and snippet optimizations for search engines.  There's a lot of minor editing of phrases here and there, which affects the content on the site to a degree.  Don't read too much into things- the main goal of this change is to produce better search engine results, which is independent of improving the site content.



-------------- next part --------------
============================================================
--- htdocs/about/index.php	fa95df5e6a4e5e10f5a7ea71eee42cfeb5d38414
+++ htdocs/about/index.php	eb953a35f2ce96a7f677de9d4371843a8109a5ee
@@ -1,7 +1,8 @@
 <?
   // Update these to match the current page.
-  $page['title'] =   "About";
+  $page['title'] =   "About Pidgin, the universal IM client";
   $page['section'] = "About";
+  $page['description'] = "General information about the Pidgin IM client.";
 
   include($_SERVER['DOCUMENT_ROOT'] . "/../inc/header.inc");
   include($_SERVER['DOCUMENT_ROOT'] . "/../inc/version.inc");
@@ -17,7 +18,7 @@
 <div class="box_full">
 <div id="main">
 
-<h1>What is Pidgin?</h1>
+<h1>About Pidgin, the universal IM client</h1>
 
 <div style="float:right;">
 <?
@@ -29,18 +30,20 @@ include($_SERVER['DOCUMENT_ROOT'] . "/..
 </div>
 </div>
 
-<p>
-Pidgin is an instant messaging program for Windows, Linux, BSD, and other
-Unixes. You can talk to your friends using AIM, ICQ, Jabber/XMPP, MSN
-Messenger, Yahoo!, Bonjour, Gadu-Gadu, IRC, Novell GroupWise Messenger, QQ,
-Lotus Sametime, SILC, SIMPLE, MySpaceIM, and Zephyr.</p>
-
-<p>Pidgin can log in to multiple accounts on multiple IM networks
+<p>Pidgin is an IM program which lets you log in to multiple accounts on multiple IM networks
 simultaneously. This means that you can be chatting with friends on AIM,
 talking to a friend on Yahoo Messenger, and sitting in an IRC channel all at
 the same time.</p>
 
-<p>Pidgin supports many features of the various networks, such as file
+<p>Pidgin runs on Windows, Linux, and other UNIX operating systems. Looking for Pidgin for OS X? Try <a
+href="http://www.adiumx.com/">Adium</a>!</p>
+
+<p>Pidgin is compatible with the following IM networks: 
+AIM, ICQ, Google Talk, Jabber/XMPP, MSN
+Messenger, Yahoo!, Bonjour, Gadu-Gadu, IRC, Novell GroupWise Messenger, QQ,
+Lotus Sametime, SILC, SIMPLE, MySpaceIM, and Zephyr.</p>
+
+<p>Pidgin supports many features of the various IM networks, such as file
 transfer, away messages, and typing notification. It also goes beyond that
 and provides many unique features. A few popular features are Buddy Pounces,
 which give the ability to notify you, send a message, play a sound, or run a
@@ -49,10 +52,6 @@ notification, iconify on away, spell che
 notification, iconify on away, spell checking, tabbed conversations, and more.
 </p>
 
-<p>Pidgin runs on a number of platforms, including Windows, Linux, and other
-UNIX operating systems. Looking for Pidgin for OS X? Try <a
-href="http://www.adiumx.com/">Adium</a>!</p>
-
 <p>Pidgin integrates well with GNOME 2 and KDE 3.1's system tray, as well as
 Windows' own system tray. This allows you to work with Pidgin without
 requiring the buddy list window to be open at all times.</p>
============================================================
--- htdocs/download/index.php	314f7b4b0964ec8cbf450e383efa942472a67929
+++ htdocs/download/index.php	bb4162aa6cd89ad808827dac82729b6830abf407
@@ -1,7 +1,8 @@
 <?
   // Update these to match the current page.
-  $page['title'] =   "Download";
+  $page['title'] =   "Download Pidgin, the universal IM client";
   $page['section'] = "Download";
+  $page['description'] = "Download the free Pidgin IM client.  Pidgin runs on Windows and Linux/UNIX.";
   $page['subsect'] = "";
 
   include($_SERVER['DOCUMENT_ROOT'] . "/../inc/header.inc");
@@ -15,10 +16,9 @@
 <div class="box_right">
 <div id="main" style="position:relative;">
 
-<h1>Download</h1>
+<h1>Download Pidgin</h1>
 
-<p>Pidgin runs on all Windows and UNIX platforms. In addition to the source
-code, we distribute binaries for Windows, Fedora Core, and CentOS / RHEL.</p>
+<p>Download the free Pidgin IM client.  Pidgin runs on Windows and Linux/UNIX.</p>
 
 <noscript>
 <ul>
============================================================
--- htdocs/index.php	f3e19f548dc7336ec977a1a4ffdc8297d5dd34ee
+++ htdocs/index.php	b48cae728ea05687561ddf13571dfef63718a631
@@ -1,7 +1,8 @@
 <?
   // Update these to match the current page.
-  $page['title'] =   "Home";
+  $page['title'] =   "Pidgin - Universal IM client";
   $page['section'] = "Home";
+  $page['description'] = "Pidgin is a free and easy to use IM client used by millions. Connect to AIM, MSN, Yahoo, and more IM networks all at once.";
 
   include($_SERVER['DOCUMENT_ROOT'] . "/../inc/header.inc");
   include($_SERVER['DOCUMENT_ROOT'] . "/../inc/version.inc");
@@ -32,11 +33,11 @@ include($_SERVER['DOCUMENT_ROOT'] . "/..
 <div class="box_home" id="right">
 <div id="main">
 
-<h1>What is Pidgin?</h1>
+<h1>Universal IM</h1>
 
-<p>Pidgin is a multi-protocol Instant Messaging client that allows you to use all of your IM accounts at once.</p>
+<p>Pidgin is an easy to use and free IM client used by millions. Connect to AIM, MSN, Yahoo, and more IM networks all at once.</p>
 
-<p>Pidgin can work with:</p>
+<p>Supported IM networks:</p>
 
 <ul class="condensed">
   <li>AIM</li>
@@ -61,11 +62,6 @@ include($_SERVER['DOCUMENT_ROOT'] . "/..
   <li>Zephyr</li>
 </ul>
 
-<p>Pidgin is free software.  It is licensed under the GNU General Public
-License (GPL) version 2.  This means you are free to use it and to modify it,
-but if you distribute your modifications you must distribute the modified
-source code as well.</p>
-
 <p class="more"><a href="/about/"><img src="/shared/img/button.learn-more.png" alt="Learn More" width="128" height="32"/></a></p>
 
 </div>
============================================================
--- inc/header.inc	1106b41ae22c55ff9790372e2fba4eef1e0b6873
+++ inc/header.inc	50f8c3aa45fb823e343796bc4a58e64816ae00a0
@@ -13,6 +13,9 @@ if (!array_key_exists('title', $page)) {
 if (!array_key_exists('title', $page)) {
   $page['title'] = 'Home';
 }
+if (!array_key_exists('description', $page)) {
+  $page['description'] = 'The home of Pidgin, Finch, and the libpurple IM client library.';
+}
 if (!array_key_exists('section', $page)) {
   $page['section'] = 'Home';
 }
@@ -30,15 +33,14 @@ $sections['Support & Development'] = "ht
 		"http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd">
 <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en">
 <head>
-  <title><? echo $page['title']; ?> | Pidgin</title>
+  <title><? echo $page['title']; ?></title>
   <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
   <meta http-equiv="Content-language" content="en-US" />
   <meta name="copyright"   content="Pidgin Contributors" />
   <meta name="author"      content="Pidgin Contributors" />
   <meta name="designer"    content="Blend Interactive; http://blendinteractive.com" />
   <meta name="generator"   content="Kevin Stange ;)" />
-  <meta name="description" content="The home of Pidgin, Finch, and the libpurple IM client library." />
-  <meta name="keywords"    content="pidgin, finch, libpurple, purple, IM, instant messaging, internet messaging, AIM, ICQ, XMMP, Jabber, Google Talk, MSN, Yahoo, Gadu-Gadu, IRC, Bonjour, SILC, SIP/SIMPLE, Zephyr, QQ, GroupWise, Sametime, MySpaceIM, MySpace, Linux, Windows, GTK+" />
+  <meta name="description" content="<? echo $page['description'] ?>" />
   <link rel="alternate" href="http://planet.pidgin.im/rss20.xml" type="application/rss+xml" title="Pidgin News" />
   <link rel="shortcut icon" href="/shared/img/favicon.png" type="image/png" />
   <link rel="stylesheet" href="/shared/css/main.css" type="text/css" />


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